How to Grow Your Business in Nigeria 2021 – STEP BY STEP GUIDE

How to Grow Your Business in Nigeria 2021 – STEP BY STEP GUIDE

  • How to grow your business in Nigeria,
  • How to make more sales easily, 
  • Get more referrals to your business, 
  • How can I get a strong online presence!

 

These are queries every entrepreneur who wants to be successful in business can’t ignore. 

 

This guide on how to grow your business in Nigeria works for every entrepreneur in the world. 

 

Get suited up, because you will discover strategies on how to… 

  1. Rapidly increase foot traffic in your business office, 
  2. Get “ready to pay” customers online
  3. Attract more referrals to your business brand.
  4. Be seen as an expert and authority in your business niche.

and so on… 

 

INTERESTING REASONS WHY YOU NEED TO GROW YOUR BUSINESS IN NIGERIA

We all know why we need to consistently grow our business in Nigeria. 

If not for anything, we surely want to increase our earning POWER – Who doesn’t want that? 😏

 

How does it feel to be seen as a leader in your business industry… 

You stay and slay ahead of your competition… 

It’s amazing right! 

 

It took us time and resources to put up this content with over 6500+ words because some issues need to be addressed in your business…

 

Do you own or manage a business brand! 

Do you own or manage a Company! 

Are you an individual with potential plans of starting up a business and growing it successfully?

Here is your full access to “life-changing” decisions you can apply that will trigger a stunning increase in sales and satisfaction in your business from today.

 

 

I assure you that these business growth strategies will attract more and new clients to your business.

… Customers who like to compare your product to others will turn around to appreciate and advocate for your business.

… You will not only retain your current customers, but you will also be able to stay in touch with them – make announcements of your latest products and services, resulting in “Quick Sales”.

Oh yes, whichever stage or level we are in business, we must keep growing and expanding our brand visibility…

 

Growing a business requires consistent steps forward, do it right and watch prospects throwing money at you. 

 

HOW TO GROW YOUR BUSINESS IN NIGERIA PROFESSIONALLY

A lot of businesses are “just there”, or doing nothing spectacular in implementing the right strategy to build their customer base which hugely impacts business growth. 

 

“Knowledge they say is “Power” … 

 

A slight reverse in strategy can change the way you see and do business and help you generate higher sales and income with less sweat.

 

With real hands-on experience, our team understands what it takes in developing and implementing a successful modern growth strategy for businesses.

 

With these business growth tactics, we have added millions in revenue for our clients in at least 5 countries… 

(Nigeria, United Kingdom, United States, Australia, and South Africa).

 

And we keep doing more… 

 

Before you get full details on how to grow your business in Nigeria professionally, 

 

Let’s discuss important conditions that will give you a massive boost in sales and conversions.

 

KNOW YOUR BUSINESS THOROUGHLY (BE AN EXPERT IN YOUR FIELD)

It pays to have in-depth knowledge and answers to important questions that confuse your prospects. 

 

When you are grounded and super experienced in your industry, it gives confidence to even charge more than others. 

You stand out from the crowd and hence are highly recommended whenever duty calls. 

 

FOCUS ON GIVING VALUE FIRST THAN JUST MAKING SALES

“VALUE is the difference between the price you charge and the BENEFITS the customer perceives they will get”.

 

When a customer knows he/she will be getting so much value for your services, they won’t be that bordered much about your price.

 

In another way… 

When a customer can’t seem to understand how your services can help them, they tend to keep questioning your prices. 

 

For instance.. as a Website Design Firm in Nigeria… we don’t just tell our clients that we will design a professional web design for them.

We focus on telling our clients that their website will RANK VERY HIGH ON GOOGLE beating other competitors. 

Since their website is ranking top spot, they will surely get the fattest share of potential customers online.

Since their website is driving in customers consistently, they will be making MORE SALES hence consistent referrals. 

 

Let’s say our prospect sells a service or product for NGN 10,000 (on average)

Their website brings in 20 customers per month (on average), then 12 customers converts – that’s NGN 120,000 monthly 

In a year, that will be NGN 1,440,000 sales made from customers online”

In 2 – 5 years, the website gains popularity leading to more conversions, referrals, and opportunities, etc. 

 

Now, if I decide to charge my client NGN300k for this one-time web design project, he or she won’t argue much cos he knows the value the website will bring now and in the future. 

If a client wants proof of expertise, we have a lot to show, and here’s OUR PROOF

 

“We are ranking NUMBER ONE on Google for Website designers in Port Harcourt” 

“We designed StockFrames to rank NUMBER ONE on Google for picture frames company in Nigeria

“We designed Ledsignage to rank NUMBER ONE on Google for signage company in Port Harcourt”

 

We can also discuss further with clients and advise on how to achieve an overall strong online presence for their business.

These are examples of values that can make clients appreciate your business.

 

Here’s the point again! 

…Discover your unique business value… 

…Teach prospects how much your service will help them… 

…The more they see these values, the less important price becomes…

 

FOLLOW UP

60% of customers say NO four times before saying YES

Source.

 

Inevitably, some customers who show interest in your services will not buy immediately. 

After a while, they might forget to call back, lose interest and the worst scenario lost contact. 

It’s your duty as a business person to always stay in touch with your clients for present and future purposes. 

 

It’s also essential to be aware that customer interactions shouldn’t always end with the transaction.

Emotion influences sales decisions that are why people tend to choose businesses they feel are friendly and connected to. 

Staying in touch shows that you’re interested in building a relationship and you remain the first choice each time your service is needed in the future. 

 

TESTIMONIALS, REVIEWS & REFERRALS ARE IMPORTANT

If you’re just starting to grow a business in Nigeria, it can be a challenge to gain people’s trust. 

Reviews and testimonials are very essential as people want to know how others feel about your servicing. 

 

“what I ordered vs what I got” is a popular term which Nigerians use when sharing awful experiences they had with businesses.

 

Buyers will love to know they’re dealing with trusted and credible businesses.

That’s why you need systems put in place where your clients can publish how satisfied they are with your servicing. 

 

Google My Business is an amazing platform to collect reviews, which gives an amazing impact to businesses online.

 

GET A POWERFUL GOOGLE MY BUSINESS SETUP FOR YOUR BUSINESS.

 

 

INVEST IN MARKETING SKILLS AND SALES STRATEGY

The speed of a business’s growth and expansion is directly proportional to its marketing strategies.

… (Haha, I made that up) 

 

Marketing is simply the ability to reach out to customers, while Sales Strategies are skills required to turn them into “Paying Customers”. 

 

Marketing and sales training gives you access to the most effective form of advertising, promotion, and public relations.

 

“The More You Learn, The More You Earn” 

 

In this very guide on how to grow your business in Nigeria, you will gain insights on business marketing tactics. 

 

GET STUNNING BOOKS FOR BUSINESS OWNERS HERE

 

Now let’s get down to the main event…

 

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PROFESSIONAL STEPS TO GROW YOUR BUSINESS IN NIGERIA

New business owners have numerous goals when they’re starting out, which include – rapid growth, recognition in their industry, etc. 

 

To grow your business in Nigeria successfully, you have to put in efforts using various methods to keep moving forward. 

Every aspect of your business deserves attention, that’s why you need to take steps in reaching your business goals. 

For every business growth plan, the MAIN GOAL is to increase sales and make better profits… 

 

But then,

… You need to know that rapid growth in business doesn’t happen overnight! it takes time and effort. 

 

If you’re just starting, focus more on building a great image, trust, credibility then smart marketing plans – watch the stacks keep rolling in.

 

Want to be a proud owner or manager of a successful business irrespective of your location?

Here are several steps you must take that will catapult your business to success faster than you expected. 

 

 

1. HOW TO GROW YOUR BUSINESS IN NIGERIA – BRANDING IDENTITIES

An identity design for your business is anything that represents your brand visually.

A brand’s perception and its visual elements come together to form the overall image. 

 

BRANDING is your business’s personality. It’s the first impression you make on your customers, and you have to do it right.

 

Branding Identities start with a structured business name… 

Thoughtful branding colors that work for your business… 

then a catchy slogan that sticks in your customer’s heads and helps them to quickly identify your brand and your marketing message.

 

For instance, Chinmark Group is an amazing company in Nigeria that radiates strong brand Identities. 

 

Brand Name – Chinmark 

Brand Colors – Red

The brand Tag name (slogan) – Touching Lives

 

You easily notice they use their brand identities consistently both offline and online and that’s how it’s done. 

Large enterprise, Medium scale, or Small scale business! branding procedures are the same.

Stay consistent in using your brand identities when growing your business in Nigeria.

 

TOP WAYS TO GROW YOUR BUSINESS WITH BRANDING 

LOOK GOOD ONLINE: This tip is important especially for small business owners and service providers. 

Remember the saying, “Dress how you want to be addressed”

 

If you want to be seen as an expert in your field, you’ve got to dress well, hit a great photo studio, and get those professional shots. 

Look at your business mentors, how do they dress? 

YOU never know a great deal your online appearance can land you.

 

Check This Out:  Best Business Branding in Port Harcourt - Consideration 2021

BUSINESS LOGO: This is a virtual symbol designed and used to identify an organization, company, or brand.

A logo is the foundation of a brand’s identity and a company’s first introduction to consumers. 

If well designed, it grabs attention, makes a strong first impression, and can pique the interest of the public to learn more about your brand. 

 

GET A LOGO DESIGN FOR YOUR BUSINESS

 

BUSINESS CARDS: These are small cards designed to play part in branding exercise which usually bears information about your business.

Business Cards are super effective as they come in handy to promote your business during a trade fair, seminar, or business meeting.

 

GET A BUSINESS CARD FOR YOUR BRAND

 

BRANDED SIGNS AND SIGNAGES: These are signs and symbols used to showcase vital information to an audience.

Signages are a super-effective way to entice customers or clients to do business with you… 

 

Signs serve a lot of purposes when growing your business in Nigeria as they can be used for

– Brand Positioning 

– Direction/way leading 

– Answering questions 

– Advertisements

– Promo announcements 

– etc. 

Check out this article we published for getting Signages in Nigeria 

 

OFFICE DECORATION: Greatly decorated business premises are memorable as customers love to keep coming back. 

Work on your office lightings, amazing wall colors, plants, artworks and get rid of uncomfortable furniture.

… A study by Exeter University found that Plants and Arts in the office help to boost productivity by 15%. 

 

Have your office decorated with amazing plants, furniture, and picture frames in Nigeria.

 

BUSINESS REGISTRATION: There is a need to register your business in Nigeria as it builds credibility and a good reputation with your customers. 

Business registration doesn’t only protect your brand name and trademark – You will get certified from CAC (Corporate Affairs Commission) and can easily get a loan from a Nigerian bank. 

 

HOW TO REGISTER YOUR BUSINESS IN NIGERIA.

 

*NOTE: not all businesses needs a shop or office at the startup level.

So if you don’t have the startup capital to get a shop, simple work from home. 

Working from home is so amazing, gives time, and saves you money from paying shop rent at the end of the year. 

 

Let us say you don’t have the capital yet to rent an office for your business in Nigeria – Try to sell in supermarkets eg. Everyday Supermarket, MarketSquare, etc.

Sharing a shop with someone is a great idea, but the best way is to have a strong online presence.

 

I repeat, 

 

The best way to easily sell your services or products WITH or WITHOUT a physical store is by… 

“Having a strong online presence for the services and products you sell” 

and that is what we’ll be explaining next

 

 

2. HOW TO GROW YOUR BUSINESS IN NIGERIA – GET A STRONG ONLINE PRESENCE 

It’s unbelievable, but to be sincere; there are many entrepreneurs in Nigeria working from home and making more money than those that have a shop.

 

Their office is hosted online…

Their online shop is available 247/365…

They wake up to receive notification for orders made at night…

They are not that worried about taxes and our local government wahala 

They are not that affected by government policies on Covid-19, insecurities, etc.

 

HOW TO ACTIVATE AN ONLINE PRESENCE FOR YOUR BUSINESS TODAY

 

Get a Business Website

As often said, “The future is digital”. 

The internet has transformed the way we connect with people, share information, do business, and live a quality life.

 

There has been a consistent increase in the time people spend surfing the internet while seeking to buy a product or service or get a piece of information.

 

If you want to grow your business in Nigeria and you don’t own a website, you are surely losing a lot of potential customers online. 

 

 

Summarily, websites drive consistent sales to a business, and here are the top reasons WHY YOU NEED A WEBSITE to grow your business in Nigeria. 

 

………. 

At FineFineThings, We are masters in designing professional websites for business brands to grab every potential customer online. Here’s the cost of Website Design in Nigeria.

 

HIRE A WEBSITE DESIGNER RIGHT NOW

SELECT FROM OUR PRE-DESIGNED WEBSITE 

 

Search Engine Optimization:

SEO which is the acronym for “Search Engine Optimization” is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand on search engines. 

 

– Source – MOZ

 

SEO practices are much about understanding 

– How search engines works

– What people are searching for online – The words they’re using

– The type of content they wish to consume.

 

Knowing the answers to these questions will allow you to connect to people who are searching online for the solutions you offer.

 

It’s a guarantee that SEO verifies the ability to nail your business services at the right spot where your prospects can easily find them. Check out the services of an SEO Company in Nigeria.

Resource: Importance of SEO 

 

………. 

At FineFineThings, we conduct analysis on your business to arrest keywords and relative terms prospects often used to search for your products and services online.

 

We will structure a web design for your business around these keywords to give you a distinct advantage over your competitors.

 

HIRE AN SEO COMPANY IN PORT HARCOURT

 

Content Marketing (Blogging / Vlogging):

“Every business has its own unique voice”.

These voices are in form of words your customers use whenever they are searching for services your business delivers.

 

To grow your business brand in Nigeria, it’s smart to write down “pain points” and questions asked by your customer.

When you answer these questions with a well-written article and publish it on your website, it is called – Blogging 

When you answer these questions using a video format and publish on platforms like YouTube, it is called – Vlogging  

 

Alternatively, you can arrange these answers beautifully with a F.A.Q (Frequent asked Questions) Section, as seen on the StockFrames website.

 

…The best business websites answer common questions their leads and customers have. 

 

By consistently creating content that’s helpful for your target audience, you’ll become an authority in their eyes. 

 

When you visit the Blog Section of our website, you will find articles published to solve problems. 

 

When these articles show up on search engines, they help drive traffic to our website.

 

This traffic coming to our website through our blog can convert visitors into leads.

These leads can also convert to paying customers and potential referrals and so on… 

 

That is to say “every blog or vlog post has the potential to bring money to your business.

 

The sweetest part of blogging to grow your business in Nigeria is that they drive long-term results. 

“The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.

 

………. 

At FineFineThings, we have a team of blog writers and content marketers…

 

All our articles are optimized to rank and maintain the top spot on search engines which will drive massive traffic to your website.

 

How frequently do you need SEO articles on your website? 

– Weekly 

– Monthly

– 3 Months etc.

 

NOTE: our articles are written for websites ONLY

 

HIRE A WEBSITE CONTENT WRITER TODAY

 

 

Local Business Listing Directories:

A local business listing is an online profile that contains your business name, address, phone number, website link, and any other details.  

 

There are thousands of premium and free directories that allow business owners to create free business listings.

 

The purpose of creating local listings is to make your business visible on the Internet as each listing increases your chances of being found by customers.

 

In other words, directory sites can send traffic to your website which increases your SEO and of course more phone calls that can convert to sales. 

 

Best directories to grow your business in Nigeria include. Google My Business, businesslist.com.ng, finelib.com, etc. 

Resource: Business Listing Sites in Nigeria 

 

3. HOW TO GROW YOUR BUSINESS IN NIGERIA – LEAD GENERATION

You might have heard about Lead Generation, Lead Pages, and Lead Magnet, etc.

Not to worry, these are just digital terms and you’ll be getting some insights on what lead generation is and how they can grow your business in Nigeria.

 

Lead generations are simple strategies used by smart business brands to collect contact details of potential customers. 

This process permits you to grow “subscribers” by collecting email addresses through your website – then sending emails to these subscribers to build relationships with them and sell products. 

 

The contact details usually collected for engagement are;

– Name 

– Email Address

– Their WhatsApp number 

– Their school 

– City

– Home Addresses

– Etc. 

 

* any details you wish to collect depending on your type of industry and value expected if they drop their details.

 

LEADS (Contact Details) AND HOW TO COLLECT THEM 

 

> Landing Pages: A Landing page is a web page structured for one important purpose – “To collect contact details of its visitors.

The best landing pages are well-crafted to provide value for the reader FIRST before any call to action.

 

> Optin Forms: these are forms placed on your website designed to collect email addresses for engagement and Follow-ups.

Optin forms are displayed in form of a pop-up, sidebar, top-bar, Slide-ins, scroll box, etc.

 

The most important thing to remember while creating a form is it should be relevant to the person you want to sign-up for your mailing list.

You also need to design a new form that catches attention and encourages a user to share their email address.  

Resource: Optin Form Design Samples 

 

Now you have set up your landing pages and Optin forms to generate leads (collect contact details) 

The next step is driving CONSISTENT TRAFFIC to your landing page or website so that prospects can drop their contact details for engagement. 

 

If you have no strategy put in place to pull in customers interested in services you deliver. 

Your smart lead generation tactics will become a complete waste of time. 

 

“No Website Traffic, No Sales Conversation” 

 

Of course, a strong and technical SEO will drive consistent traffic to your website for free.

But here’s the real truth about website SEO. 

 

Check This Out:  Quickest Business Name Registrations in Port Harcourt in 2021

Search Engine Optimization (SEO) is like an investment for your website and business growth. 

– it needs hard work

– it takes time 

– it’s done for the future NOT “now now” 

– if done properly, the reward is soo massive 

 

For example: Type this on Google… Website designers in Port Harcourt” 

FineFineThings ranks on the first spot on Google for our core servicing FOR FREE, while most firms PAY to advertise their business to appear on Google as well. 

They end up spending money daily through Google ads, while we don’t pay a dime.

 

website designer in port harcourt

We’re getting free advertisements because we’re using strong SEO practices that took us few months to dominate firmly on that spot. 

 

Now, you might be asking… 

Since SEO takes time to pay off, what can we do to start driving traffic and capturing leads as quickly as possible?…

 

In the next Heading!

You will be revealed to different ways of driving traffic to your lead pages and websites for sales and engagements.

 

 

4. HOW TO GROW YOUR BUSINESS IN NIGERIA – MARKETING & ADVERTS

“Not Marketing your business is like winking at a girl in the dark, only you know what you’re doing.

 

You must have heard about the terms “marketing and advertising” now what is the difference and similarities. 

First of all, it’s important to note that advertising is a component of marketing. 

 

“Marketing refers to preparing a product for the marketplace” while “Advertising is making your product and service known to an audience or marketplace”. 

 

Now that you have a business to grow, what steps will you take to make people aware of your business’s existence? 

 

TYPES OF ADVERTISEMENTS FOR BUSINESS GROWTH IN NIGERIA

There are several lists and methods to advertise your business in Nigeria.

We merged them into 2 main topics then broke them down for you to understand better 

We have the;

  1. The Traditional Advert Methods and ii. The Digital Advert Methods.

 

Now to drive traffic to lead pages and websites, Digital Marketing solutions are highly recommended… 

 

Before we discuss digital marketing solutions, let’s get started with the oldest forms of marketing.

 

 

  1. TRADITIONAL ADVERTISEMENT FOR BUSINESS GROWTH IN NIGERIA

The traditional advertisement refers to those forms of marketing that existed before the high rise of internet usage hence its the oldest form of marketing. 

 

Traditional methods of advertising are still effective especially to reach those who are not internet savvy, such as some older adults who prefer familiar printed material.

 

But then!

Traditional marketing is like making silent wishes… 

It’s simply an old fashion of marketing as you can’t even measure results or know how far your marketing is going to be successful. 

The worst – they are costlier and might allow little or no interaction with your audience.

 

BUSINESS GROWTH IN NIGERIA WITH TRADITIONAL ADVERTS

a). Marketing Flyers and Posters: Business flyers or posters are paper materials designed to bring attention to business promotion, product, service, or event. 

 

The best marketing flyers have strong actionable messages and eye-catching brand colors. 

 

GET A BRANDED MARKETING FLYER FOR YOUR BUSINESS 

 

b). Advertising Billboards and Signage: These are devices placed at strategic places to showcase the nature of a business or its products.

Signs come in many sizes and types both for indoors and outdoor advertising purposes. 

Modern days signages are digitalized to show lights with moving texts and are TV-like. 

 

GET SIGNS AND SIGNAGE FOR YOUR BUSINESS 

 

c). Radio Advertisement: This is a form of marketing strategy that uses the radio to promote and grow a business in Nigeria.

Radio adverts are super effective as brand reps. can be “live on air” to engage with audiences which work perfectly in sales. 

 

To grow your business using Radio advertisements, it’s best to do researches to determine if the audience the station appeals to is ideal for your business niche. 

Radio advertisement Methods can be in form of Jingles, Interviews and Program sponsorship, etc. 

 

GET STARTED WITH RADIO ADVERTISEMENTS

 

d). Television Advertisement: This is a form of marketing done on television to promote and grow a business in Nigeria.

 

Television adverts are expensive but are effective as brand reps. can be seen “live on air” to engage with audiences which works perfectly in sales. 

 

To maximize a great television advertisement, it’s best to do researches to determine if the audience the TV channel appeals to is ideal for your business niche. 

Television business advert methods can be in form of Ad spots, Jingles, Interviews, Program Sponsorship, etc. 

 

GET STARTED WITH TELEVISION ADVERTISEMENT

 

e). Newspaper / Magazine Advert: This is a form of marketing using print media like newspapers and magazines. 

 

Newspaper ads are very affordable and great to target local audiences, while magazine advert is best to display a portfolio of your products and services. 

 

GET STARTED WITH NEWSPAPER ADVERTISING

 

f). Vehicle Wraps: This is a brand promotion method whereby branded images, lettering, and other information are laminated and applied to a vehicle.

This is an expensive marketing tactic but super amazing for brand exposure as branded vehicles are always eye-catching. 

 

Very professional – Strong first impression I must say. 

 

GET A VEHICLE WRAP FOR YOUR BUSINESS

 

g). Sales People: This is business growth and marketing using the services of “in-person” sales representatives (reps.) 

In-person marketing creates real connections with potential customers as human-to-human communication is achieved.

In-person marketing is the best form of marketing as Success is almost 100% measurable

 

h). Branded Products: These are promotional products used by brands to draw attention and reach out to more potential customers.

Promotional items are excellent for instant brand recognition and they include – branded polos, souvenir bags, calendars, etc.

“Six out of 10 customers keep promotional products with them for up to two years” – Design Hill 

 

I). Contest and Giveaways: This is the giving away of branded items or products to create enticement and brand exposure. 

People like free stuff and giveaways can bring a lot of attention to a brand. 

 

Stats have it that “94% of people remember where they received a promotional product gift”. 

To get the best results, turn your giveaways into a game with prizes awarded to the winners… 

 

Growing your business in Nigeria with games and contests can be so fun and unforgettable.

Giveaway items can include branded clothing, school items, household equipment, your product, demo package, etc. 

 

j). Exhibition and Trade Show: Exhibition are events where goods and services are showcased and advertised to the public.

Just like the in-person sales marketing method, face-to-face relationships are super effective for business growth in Nigeria.

People like to meet people that they do business with, build up trust and develop long-term relationships.

 

Exhibitions and trade fairs are also a great networking opportunity, examine your competitors and strategize on upgrading…

 

… I think we have done justice to several ways to grow your business in Nigeria with traditional marketing methods

now let’s look at the best and modern ways to grow a business in Nigeria. 

 

Small businesses with low budgets or capital can market their brands using these strategies. 

 

 

DIGITAL ADVERTISEMENT FOR BUSINESS GROWTH IN NIGERIA

In the previous heading, we discussed how to grow your business in Nigeria by planting lead generation seeds. 

 

We talked about settling up Landing pages and opt-in forms to arrest contact details from potential customers. 

 

In this section, you will gain knowledge on several ways to drive traffic to your landing pages and websites for sales and engagements.

 

UNDERSTANDING DIGITAL ADVERTISEMENTS FOR BUSINESS GROWTH IN NIGERIA

Unlike the traditional method where you can’t determine how well your adverts are performing…

In Digital advert methods, you see real-time how your adverts are performing, – All engagements, measure results, store data, “Pause and Play” as you like.

You are in charge of statistics and information that are guaranteed to super-boost your business.

 

“It’s a No Brainer”

The advantages that come with Digital marketing will always suppress that of traditional marketing, any day at any time.

 

Today, technology has grown and is enabling businesses to connect to their audience like never before without “breaking the bank”. 

 

Business brands are able to reach customers at the best time on every device they use – Desktop, Laptop, Tablet, and Mobile, etc. 

 

TOP WAYS TO GROW YOUR BUSINESS WITH DIGITAL MARKETING

Before you invest in growing your business in Nigeria using digital marketing methods.

  1. You need to define your goals:

– Do you want brand awareness? 

– Do you want followers or likes? 

– Do you want leads?

– Do you want to be #1 on Google search for your services?

 

  1. You need to choose the right channels for advertisements:

In digital marketing, some platform converts better than others when sourcing for the right audience. 

 

For instance;

… Trying to advertise to business owners and CEOs. – LinkedIn works better 

… Trying to advertise educational items – Facebook works better 

… Trying to advertise beauty products – Instagram works better 

 

  1. You need to choose the right platform to channel the traffic:

Your goals for the advert will determine where you want to send traffic to

Hence, if you want followers, likes and comments, you sent traffic to your Facebook page or Instagram handle. 

 

Meanwhile, if your goal is brand awareness or lead generation, then sending traffic to your website or landing pages is the best approach.

From our experience in business growth and marketing, every business should start generating leads from day one.

 

  1. You need to determine a budget:

This is the amount you will decide to invest in setting up advert campaigns for your business growth. 

 

 

BEST PLATFORMS TO SETUP DIGITAL ADVERTS

“Business Marketing on social media platforms makes sense and cents”.

 

  • INSTAGRAM ADS:

Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience.

Instagram advertising is best utilized to increase brand exposure, drive website traffic and generate new leads and sales. 

 

According to Instagram, 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post.

 

*Instagram Business Growth Tactics:

Smartly set up an Instagram ad campaign that sends traffic to your website. 

Resource: How to advertise on Instagram

 

  • FACEBOOK ADS:
Check This Out:  Grab a Business Advertisement In Port Harcourt in 2021 and beyond

Facebook advertising is a method of paying to market promotional content on Facebook to reach a larger and more targeted audience.

 

Social media ads on Instagram and Facebook ads are super effective due to you can directly target users by:

– Location

– Age

– Gender

– Interest

– Connections

– Relationship Status

– Education

– Workplaces

– Etc.

 

*Facebook Business Growth Tactics:

Smartly set up a Facebook ad campaign that sends traffic to your website. 

Resource: How to advertise on Facebook

 

  • GOOGLE ADS:

This is a marketing method whereby business owners bid to advertise on GOOGLE owned platforms such as:

SERP: Search Engine Result Pages 

Websites: Google Ads enabled sites

YouTube: Google Ads enabled channels

Apps: Google Ads enabled applications

Gmail: Adverts on Gmail

etc:  

 

In Google Ads, you are to target a list of keywords relevant to your business offerings.

 

These keywords are phrases and sentences likely to be used by your customers when searching for services you provide.

 

*Google Ads Business Growth Tactics:

Setup a Google ad campaign that sends traffic to your website and Lead pages. 

 

WARNING: it’s advisable to work with a top digital marketer to achieve great results and avoid waste of money. 

 

  • LINKEDIN ADS:

LinkedIn ads are paid advertisements done on a LinkedIn platform that hosts a lot of experts, professionals, entrepreneurs, and so on.

 

No doubt LinkedIn is the best platform to advertise your brand if you offer services directly to business owners. 

Resource: Everything about LinkedIn Ads 

 

SEE HOW OUR TEAM CAN SET UP A DIGITAL ADVERTISEMENT FOR YOUR BUSINESS

 

 

  • INFLUENCER MARKETING:

Influencer marketing is a business growth strategy that uses influencers to endorse products and services. 

While influencers are individuals who have dedicated followers on social media, hence are viewed as experts within their niche.

Big brands around the world use influencer marketing a lot because it delivers a solid result and strong ROI (Return of Investment) 

 

According to stats, “businesses generate N3250 in revenue for each N500 invested in influencer marketing

Source  

 

Influencer marketing works because of the high amount of trust that social influencers have built up with their followers… 

hence recommendations from influencers serve as a form of social proof to your brand’s potential customers.

 

BEST INFLUENCERS TO GROW YOUR BUSINESS IN NIGERIA

  • Industry Experts: These are individuals who are very skilled at doing something and have extreme knowledge and experience within the field.

 

They’re also known as thought leaders and influencers of an industry with great followers and mentees.

 

  • Celebrities & Public Figure: These are individuals with massive followings on social media and reality. 

They can include music stars, movie stars, comedy stars, etc. 

 

  • Social Media Influencers: These are creative individuals with huge dedicated followers on social media such as Instagram, Twitter, and Facebook, etc. 

 

 

5. HOW TO GROW YOUR BUSINESS IN NIGERIA – BUILD OR JOIN A COMMUNITY

If you have read this far, you had noticed that the above methods on how to grow your business in Nigeria had to do with some financial investments. 

 

Today, with all the advertisements put in place, some people have a habit of just ignoring ads even if they need your services badly. 

Perhaps it has to do with trust issues since people have had past experiences with internet fraudsters. 

 

With the advent of the internet, prospects see all kinds of digital ads everywhere, hence the high risk involved in purchasing substandard services.

People still to see the kind of person handling a business, they need time to believe your message before they come for your services.

 

Let’s look at it this way… 

Instead of looking for influencers to market your brand, why don’t you invest time in being an influence in your business niche?

 

It is opportunistic, Join a community – it might be offline and/or an online community. 

Being active in a community to grow your business in Nigeria involves “TIME Investment” not “Money Investment”

 

There are several benefits of joining or building a community! the best is, “it creates easy conversion and sales opportunities” 

 

BUSINESS GROWTH PLAN WITH A COMMUNITY 

Ready to be seen as an industry expert, get invited to seminars, and of course more sales and referrals. 

Here’s what to do… 

 

BLOGGING: This is community-building tactics by publishing articles that win followers.

For instance, this article can attract thousands of readers and showcase our experience in the business growth sector in Nigeria. 

 

Blogging is better if you have a website; if you don’t have a site, you can “guest blog” on someone else’s website. 

 

Are you so experienced in your field, you can even own a membership portal where members pay to access exclusive content.

Note: make it easy to accept leads (contact details) as you build your community.

 

VLOGGING:  This is community-building tactics by publishing video content that win followers.

YouTube which is the 2nd highest search engine is an amazing platform owned by Google to upload video content for free. 

Your videos can generate thousands of views and showcase your experience in your business niche. 

Your viewers can turn to subscribers, then to a buyers list. 

Note: make it easy to accept leads (contact details) with links in your video description. 

 

PODCASTING: This is community-building tactics by publishing audio content that win followers.

Podcasting is an amazing and super convenient way to disseminate information.

Unlike articles and videos which require more concentration, people can listen to their podcasts while same time doing other things at work or home. 

Your audio content can generate thousands of plays and showcase your experience in your business niche. 

Listeners can as well turn to subscribers and buyers list.

Note: make it easy to accept leads (contact details) with links in your podcast description. 

 

FACEBOOK GROUPS: Facebook groups offer amazing business growth opportunities as one can connect with like-minded people of similar interests. 

When done correctly, new relationships grown and established within the group can reflect on your brand as a place of trust and expertise.

Here’s the beauty! 

If you can’t build your group, use the Facebook search option to find and join groups related to your business servicing.

 

BUSINESS NETWORKING: This is a method of business growth in Nigeria where you build mutual and beneficial relationships with other business owners and potential clients relating to your industry. 

 

Have you heard about the statement… “It’s not what you know, it’s who you know” 

Business networking activates added advantage of recommendations which are very helpful for developing business opportunities.

By surrounding yourself with people who share a similar drive and ambition, you are more likely to draw energy from them and keep moving forward.

 

Resource: reasons to grow your business in Nigeria by networking  

 

RELIGIOUS COMMUNITY: Religious communities can be churches, mosques, parishes, missions, etc. 

Being an active member in religious groups can offer opportunities for business owners to meet new people who can be potential customers. 

Being known for your business in religious groups will surely drive opportunities and referrals to your business. 

 

 

BEST ADVICE ON HOW TO GROW YOUR BUSINESS BRAND IN NIGERIA 

Growing a business in Nigeria requires consistency, investment, and most importantly a “Growth Plan” 

 

A business growth plan in Nigeria involves identifying where you are now, then strategize on how to set the future the way you wish.

One vital factor that will highly influence your course to grow your brand is to understand your customers.

You need to take time to research and extract;

– Who your ideal customers are

– Where do your customers hang around 

– What is your customer’s age range

– What are your customer’s interest

– a lot more… 

Resource: How to find your ideal customers

Once you have strong details on who your ideals customers are; here are the next best ways to set your brand for unstoppable success. 

 

GET A STRONG ONLINE PRESENCE

In this digital age, if someone wants any information, they’re most likely to do their research online. 

Whether they’re specifically looking for info, a service, or a product, they know a simple Google search should provide them with all the information they seek.

It’s in the best interest of your business to appear when people search for problems you can solve.

Solution:

> Set up a Google My Business account 

> Get a High Ranking Website 

> Add your brand to Business Listing 

> etc.

 

RECAPTURE AND ENGAGE EXISTING CUSTOMERS

Getting new customers isn’t the only way to grow your business in Nigeria.

 

Many times, customers who have used your services are more likely to do so again, especially if they had a positive customer service experience. 

 

Existing customers are your best bet for increasing sales as they can buy more, refer, recommend, and turn to be your business advocates.

Capture the contact information and shopping preferences of one-time customers. Then, use that information to set up marketing systems that will convert them into repeat customers.

 

Solution:

> Have a great customer service

> Capture your customer’s contact details

> Offer discounts and referral bonuses.

> Consistently teach your customers how your services can help them

> etc.

 

EXTEND YOUR MARKET REACH 

Consistently making your product or service available to a new pool of customers is a surefire way to grow your business in Nigeria 

To enjoy the full benefits of marketing, you’ve just got to test different growth strategies to find the one that works best for you.

The more you increase the number of audiences that get to know your business and services, the better you make sales.

Solution:

> Consistent social media adverts 

> Open stores in new locations 

> Make use of influencer marketing 

> etc.

 

 

ABOUT ME (US) 

My name is Ani David, I’m a Pro Website Designer, SEO Expert, and Digital Marketer based in Port Harcourt, Nigeria. 

We are responsible for crafting a strong online presence for Organisations, Companies, Small, Medium, and Large Businesses, and Startups, etc. 

OUR Primary Services are;

> Website Design 

> Search Engine Optimization

> Google Advertisements

> Website Content Writing & Management

 

OUR Secondary Services are;

> Logo Design

> Graphic and Marketing Design

 

 

WARNING: Feel free to share this guide (ONLY).

Do not sell or reproduce in any format to avoid Copyright Law Infringement & Penalties.

 

All rights reserved by FineFineThings – Ani David. 

 

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